International Marketing Carmans Kitchen

Question: Discuss about the International Marketingfor Carmans Kitchen. Answer: Carmans Kitchen Overview Carmans Kitchen Has been in business for the past 20 years producing food products and creating recipes for its customers. It has grown over the past two decades and has attracted international markets. The business founder in her late teen bought the Muesli for a $1000 and has grown the business into a billion dollar enterprise. Carolyn Creswell has won some of the prestigious prizes including the Telstra Australian businesswoman of the year in 2012. Her companys export products to 32 countries and has the muesli brand leading in supermarkets in Australia (Clark, 2014). The business brand is customer-oriented and delivers what is familiar with the people. The company has strategically positioned itself as being a flexible and dynamic business and responds within a short time to customer needs. The company has employed over 150 workers at the head office in Melbourne and others at the manufacturing bases. Ingredients, suppliers and checking the quality of the ingredients is done inherently though it also sources the designs packaging of the products within the region. The manufacturing process of the goods is delegated to manufacturing companies. The company indirectly produces the food products which is advantageous in managing the product and reducing the workload of the company(Wilson et al., 2016). The company marketing strategy relies on quality products which attract more markets. Most of the products from the company have been used in airlines as snacks, and it accounts for close to 7% of its customers (Hamid, 2010). The largest share of its products is sold in the supermarkets across the globe. The market has been favorable for the company due to increase in the value of private label products over branded products. The competition between the private sector and the manufacturers resulted in the closure of some manufacturing plants. Many of the manufacturing companies dismissed the potential threat that private labels posed to their operations. Success achieved by Carman is as a result of poor projection by manufacturing companies. The business founder defines herself as being optimistic and a risk taker, having built her company from a small store to an acclaimed international brand. Carmen has continuously grown and developed strategies that would be crucial to the company in case of any breakdown in the production to consumption process of the products. Market Analysis For a company to achieve its goals and objectives, there must be steps and procedures to be followed. There are several models used in the market analysis; The STP (Segmentation, Targeting and Positioning) and the SWOT (Strengths, Weakness, Opportunities and Threats) are the commonly used models. The STP is increasingly becoming popular as it shifts focus from products to customers as explained by Andriole (2009). Traditionally, most models used in the analysis focused more on product differentiation which does not apply to the current market dynamics. The articles will focus on the use of STP in marketing analysis of the Carmens Kitchen products. STP model creates customer-based products that connect to their preferences. Segmentation This is the first step that involves placing customers in categories depending on their needs and preferences. This is important in developing products that resonate well with a section of the customers and not all of the customers. Classification of customer types is crucial in ensuring customer satisfaction and sense of acceptance of their preferences. Carmens approach focuses more on the customers wellbeing. They have a flexible market response as they do what the customers prefer. They are swift to change the product if they gather that the customers opinions are contrary to the companys policy. For instance, the formulation of Blueberry Superfoods was as a result of poor reception of the blueberry, nut seed. This move saved the line from being pulled out, and consequently, the sales went up. Targeting This requires the company to determine the size of the target market. For segmentation to be done, the market scope should be wide so as differences in the market can be identified. The existing differences are analyzed to project the profit. These target market placed in segments should be accessible for the company to realize its goals. Carmen has been in the market for the past two decades and has made major strides in attracting customers from across the globe. It has developed an interactive and engaging system through the creation of recipes that the clients are willing to experiment. The customers are engaged through an interface that allows the company to collect feedback which is essential for the improvement of the companys products. Positioning This involves mapping the market occupied by a competitor and giving factors that make them favorable. This provides a business insight to its current situation in the market. It is a step in which a business can identify a possible niche in the market and strategize on how to exploit that gap. Carman has positioned itself as an authentic brand with customer touch to its brand. The company has focused on providing the customers with top notch products. The company exploited the markets by paying attention to every small aspect of customer preferences. It has stood out from other cereal-based production companies as its label has become a sensation to the customers and it has assisted in the marketing of the brand by use of word of mouth. It has managed to position itself in the media as a likable product. Its marketing strategy aims at reaching to new customers using enticing methods that do not irritate. Carman exploited the shift in the new market trend to more private labels that focus on the customers needs rather the traditional manufacturing of products that were out of customer touch. Justification of the STP Analysis for Indonesian markets Indonesia has become a close trading partner to Australia with many companies securing deals with the Indonesian importers. There is an increase in demand for Australian goods in Indonesian markets. Indonesian consumers prefer international products with the increasing change in lifestyles towards a western culture (Hundloe, Blagrove, Ditton, 2016). More food products are being exported to Indonesia from Australia which has resulted in the expansion of franchises and supermarkets to meet this demand. Australian goods in the Indonesian market have attracted more customers because of their reputation. Many companies focus on the quality of the products as a marketing strategy increasing the chances of holding its market share (Dominici, 2006). Carmens kitchen could analyze Indonesian market using the STP model. This will enable it to understand the market landscape and identify opportunities that they could exploit. Segmentation of the Indonesian Consumer market This is the first step in understanding the market dynamics. Consumers need to be categorized to ensure that specific products reach a particular customer. Indonesia has a growing youth population who aspire modern lifestyles which have resulted in a shift from traditional or local products to international brands. The youth population drives the landscape of the global brands. Carmans success relies on the ability of its products to appeal to the younger generation. Processed foods are increasingly being used in the urban population. Paying attention to their choice of goods is important in developing a strategy for the marketing and distribution of products. Carman has an advantage because its products do not violate the Halal certification. Indonesia is predominantly Muslim country; therefore, certain products cannot do well in the country without a halal certification Target Consumer Group The growing youth population makes the Indonesian market favorable for companies selling their products to these people. Carmans products have the ability to appeal from this population as they represent a western culture which this section of the customers is getting inclined to. The youth population determines how the company operates as they are increasingly dominating the market trends. Carmen should also identify the increasing urbanization in Indonesia as an opportunity for its products. Leinbach, T. R. (2004) explains that working class individuals and families prefer processed food as the shift from traditional practices of preparing food from scratch. This group is a potential consumer group that Carman needs to attract. The company has increased the chance of success as the size of the market groups large, and demand is rising. Positioning of the Products Carmens products have become successful in many countries because they were able to identify areas where there was a niche, and the product was projected to have good sales. The products should have a halal certification for it to perform in an Islamic Country. Distribution channels are essential in availing the product to consumers. Carman should identify a reputable importer who understands the market and can develop strategies for attracting customers. The company can identify importers, food operators or retailers whom they could sign a deal with to manage their products in the country. It is important to research on the identified potential distribution channel on its ability to understand the target group consumer dynamics and their legality, suggests Sternquist, B. (2007). Conclusion The success of Carmans products stems from good leadership. The founder knows the entire operations of the business which gives her an understanding of brand trends. Strategies have become a backbone of the activities that the company relies on. The founder attributes the success to a projection of future threats and opportunities that the company is likely to face. Growth of the company is a summation of a marketing mix that the company has used for the past two decades References Andriole, S. J., (2009). Business Technology Trends Analysis. London Press. Clark, P. (2014). Modern Australian food: delicious classic contemporary food from the city, country coast. Dominici, G. (2006). Ecology of Insular Southeast Asia the Indonesian Archipelago. Amsterdam, Elsevier. Hamid, E. S., (2010). Indonesia in ASEAN trade co-operation: the impacts of tariff reductions on Indonesian imports. Hundloe, T., Blagrove, S., Ditton, H., (2016). Australia's role in feeding the world. Pearson Leinbach, T. R., (2004). The Indonesian rural economy: mobility, work, and enterprise. Singapore, Institute of Southeast Asian Studies. Mishra, S., (2007). Strategic case analysis: business concepts, strategy frameworks, and solved business cases as Socratic dialogues. Fremont, Calif, Franteractive, Inc. National Aboriginal and Torres Strait Islander Art Award. (2011). 28 Telstra National Aboriginal Torres Strait Islander Art Award. [Darwin], [Museum and Art Gallery of the Northern Territory]. Sternquist, B., (2007). International retailing. New York, Fairchild Publications. Unesco WHO Collaborating Center for Research on Primary Prevention of Cardiovascular Diseases. (2009). Food culture: development and education: building food culture and education for longevity. Hyogo, Japan, World Health Frontier Institute. Wilson, A. M., Mccullum, D., Henderson, J., Coveney, J., Meyer, S. B., Webb, T., Ward, P. R., (2016). Management of food incidents by Australian food regulators. Nutrition Dietetics. 73, 448-454.

A History of College Essay Samples Yale Refuted

A History of College Essay Samples Yale Refuted Write about why it is going to be important to you and why you should get a college education. Colleges are more inclined to admit students who can articulate certain explanations for why the school is a superb fit about them beyond its reputation or ranking on any list. For instance, a student might wish to write about a specific hardship in life which he or she has overcome. Many college students are prepared to mentor you. Yale requires the Common Application essay together with a few supplements. If you neglect to follow the easy MLA (Modern Language Association) instructions on the best way to format your essays, the examiners will believe you don't even have the capacity to follow simple instructions properly. By doing that the student stays true to the very first paragraph in offering a very clear direction throughout the full essay. A History of College Essay Samples Yale Refuted Above all, write in your voice about t opics that you're passionate about. Please be aware that interviews aren't required. Even in a 35-word answer, it's still superior to show as opposed to tell. The Hidden Truth on College Essay Samples Yale If quality work is all you want, you should look at giving us an opportunity to follow you and offer you with college essay help that will provide you with value for each penny you pay. Rather than projecting into the future when you're a renowned playwright and possess the chops to teach v on fantastic realism in modern theater, pick something which you recognize about at the moment. You must grab their attention and the best method to do this is by writing in your voice. Just try to remember that 100 words isn't lots of space, so you might be in a position to express more in the event that you choose one subject rather than three. Thus, essays have come to be an inseparable portion of academics. The Yale essays cover a wide scope of topics. When writing essays, it's simple to drift away from the subject and go offbeat. It's therefore important to thoroughly consider different college essay topics. So for those who have an essay assigned that you require help with, you can purchase essay online cheap from us. Your essay should be unique to you. 1 important thing that you should do when writing your essay is to allow it to be personal. If you haven't been supplied a prompt to write about, you should produce your own interesting creative essays. Whatever They Told You About College Essay Samples Yale Is Dead Wrong...And Here's Why The college essay is among the most essential characteristics of your college application. The application committee wants to observe how truthful and deep your urge to attend Yale is, so go the excess mile. If you wish to create a college essay which works, you will need to provide importance on the content which you will give the admissions officer of your intended university with. Just because you've already written a college essay for a single university doesn't mean that it may also apply on your next applications. Most Noticeable College Essay Samples Yale The better part of the essay utilizes standard English and English grammar. In some instances, the college will offer an essay topic for you. There are lots of solutions to your essay writing needs on the web but some are much better than others. When an essay doesn't sound like the individual who writes it, it won't get the job done nicely as a personal statement. College Essay Samples Yale It's never too early to begin thinking about how you're likely to cover college! The type of essay you're looking for will be provided to you within the deadline offered to you. Developing an amazing college essay are able to lose its purpose in the event the content of what you've written is not what the university is asking for. Writing the college application essay can be among the most daunting components of applying to college. It's possible to easily buy unique college essays and don't neglect to tell friends and family about it. While it's true that there are a few excellent writers in college some find it extremely tricky to write. Today, most college students find it difficult to compose an essay on a specific topic. Bear in mind that Yale isn't asking you to select your suitemates, yet to think of what suitemates will enhance your experience. The Secret to College Essay Samples Yale Writing a great short answer takes a whole lot of wordsmithing, so be ready to spend a good deal of time tooling, trimming, and scrapping your drafts. So that part is actually tough, but I'm beginning to truly feel comfortable. The heading should begin with the top left corner of the webpage. Just two or three steps are involved.

Argumentative Essay Topics For 10th Graders

Argumentative Essay Topics For 10th GradersArgumentative essay topics for 10th graders have evolved over the years. Prior to the 1990s, argumentative essays were quite simple and restricted to the text of the document, much as the standard essay is today.The more complex thought processes required in this type of essay require a reader to use analysis, reasoning, and an appreciation of language to discern a particular point or ideas from a lengthy body of thinking. These difficult ideas are usually covered in the literature or the classroom discussions at the beginning of the school year.Argumentative essay topics for 10th graders today are not so simple. The essay has evolved to include detailed essay writing techniques, as well as the latest research about various topics of interest to the class.There are many writers who write argumentative essay topics for 10th graders who have the ability to write sentences, paragraphs, and paragraphs of text and use examples from current events , the Bible, or other works. A basic level understanding of the text as well as a basic grasp of the words used in that text is often enough for many of these writers. In fact, many of these writers write under the assumption that their readers do understand the English language and it is only through some careful crafting of their sentences and vocabulary, or by using common words, that they need to delve into the technicalities of the written form.Argumentative essay topics for 10th graders these days can include both factual research and opinion. Often times, the writer will provide an opinion that they believe to be accurate and then list all of the reasons why they feel that the opinion should be ignored or disputed.It is important for students to be aware that opinion based essays are often considered more worthy of attention than research-based essays. This is simply because a reader might not fully understand how or why someone feels an idea should be questioned.Argumentativ e essay topics for 10th graders also commonly include supporting evidence with which to back up their opinions. When writers provide citations of sources with an emphasis on the 'n' word, they are effectively stating that their opinion should be accepted without further scrutiny or proof.Ultimately, students are presented with two choices: support their personal beliefs or choose to examine the merits of opposing arguments. Arguments, however, should always be presented with proper sources in order to properly represent the views of the writer.

How To Create A Learning Environment That Works

How To Create A Learning Environment That WorksClassroom management research is a fun endeavor for students, faculty, and administrators. It provides a look at how we work with instructional staff, how to reduce or change the level of overcrowding, and how to implement a variety of strategic ideas to help students get better grades. Because classroom management research paper will reveal many valuable lessons about teaching and learning, it can help create a climate where more productive classroom practices can flourish.I've seen students who are forced to read and write notes for classwork instructions in the middle of class, or who have to get up to ask for permission to take notes at their desks. This is not only ineffective but also really unproductive. What happens is that the student ends up spending more time than necessary on homework. The use of an effective lesson plan can help students develop their own knowledge and help them learn quickly.Another example is that when one student is asked to do more than one activity at once, the attention spans are negatively affected. This is very common at my middle school and high school, where one student is asked to do a report, or take a test, and the other is assigned to write their essay. Not only does this deprive that student of the time to properly complete their assignments, but the second student is then told to turn in their essay at a certain time, which they rarely do. The lessons learned in a classroom management research paper are that assignment time should be scheduled out so that all students get to complete their assigned activities within an appropriate amount of time.One of the most interesting research papers I've read about was about how to prevent overcrowding. This was a very interesting topic because it involved the teachers' task. Teachers have a variety of tools they can use to reduce overcrowding at their schools. Some teachers can integrate time into their curriculum to create time off to go home to meet with children. Some can provide extra training and attention to help children learn better quickly.Other school systems have been able to help students who were disadvantaged by overcrowding by offering tutoring and tuition. This is another example of a classroom management research paper that can be helpful. A good lesson plan can give students more of a chance to learn efficiently and will increase their chances of obtaining good grades. Many people who have spent time working at their school have found that their classes are much more orderly, and that they get more time to focus on the problems that are causing difficulty for students. Another benefit of a well-designed lesson plan is that it can allow students to develop a strong academic foundation without feeling pressured to do too much.Another good lesson plan comes from an example where an elementary school was trying to work through some issues that were creating frustration in other students. They found that some of the students had an ability to see a problem, but could not easily share the solution. Using a lesson plan, the teachers were able to help those students make connections between what they were doing, and how they learned. This allowed them to apply the right information in their classroom practice and to help them stay in their own lane. They were also able to see students grow as learners.I hope you have found a few valuable lesson plans to apply to your own teaching. To get more information about classroom management research papers, please visit our website.

The Essentials For Research Essay Topics

The Essentials For Research Essay TopicsResearch essays have been around for a long time and there are many different types of topics to choose from. Essay topics for some colleges can be quite difficult to come up with. There are some people who claim they have an answer for almost any essay. However, those who write essays need to understand the difference between how they like to do research and how it is done in real life.You cannot use essay topics or research papers to help you get into the college of your choice. It is important that you do what you can do to research those colleges. The majority of the top students get into the college of their choice without a problem. If you want to make sure that you are getting into the college of your choice, you will need to focus on your research as much as possible. If you give it your best effort, you will have a better chance of getting into the college of your choice.Some colleges do not allow essays to go into a lot of detail abou t a subject matter. Some colleges allow one essay per semester, while others allow two essays. Even though you may think that your subject matter is important, the chances are good that the colleges have specific criteria for a good essay. So, it is up to you to determine if you should use a subject matter that is allowed by the college or go against the rules.There are many different topic ideas to choose from. When writing your topic, you need to come up with several different topics that you can write about. You need to write about a variety of subjects that can get across your point. There are many different people who want to use topics to do research essays for their school. Some topics are easy to come up with such as the weather in the area.One person needs to research each topic and come up with four reasons why the topic is true. You need to present four different facts about the topic. Then, you need to provide reasons why each fact is true.The last part of an informative research essay is to come up with four supporting facts for each of the four facts you presented. By doing this, you can make a solid argument that will convince the reader that the topic is true. You need to provide enough information to prove that the topic is true. If you do not provide enough information, you may not get a very good grade.Keep in mind that there are many different topics to research for your school. Some of the easier topics to research are the history, politics, current events, and some others. Those are some of the easier topics to research. However, some of the more complicated topics such as philosophy, economics, and some others are harder to research.You can choose a research topic that is easy to research. However, you still need to do your best to research them. If you can come up with a topic that is easy to research, then it would be best.

Pret A Manger Internationalization strategy Essay Example

Pret A Manger Internationalization strategy Paper Secondly, it is interesting to study how this brand has landed to face the increasing competition on the fast food market (Eat keeps opening new stores, Struck starts selling sandwiches and even Ginsburg and MS are places where people go and buy their lunch). (Nee LEE, 2014) prà ªt A Manger is a British company created in London in 1 986 by two friends, Sinclair BECAME and Julian METCALF. Prà ªt, as this company is more commonly called, is a private company, which does not accept franchising. Prà ªt owns 335 shops all over the world, amongst which 21 3 are in the United Kingdom. The company is very profitable since the annual sales worldwide represent an amount of IEEE million. Preps customers can either eat or drink in the restaurants, either take away, or order Prà ªt delivery at home. The message Made Today, Gone today, that can be read on every Press product, sums up the mission of the company: the products sold are fresh, made from natural and good ingredients. They are ready-to-eat, known as gourmet and seen as sophisticated products, to suit the tastes of the target market. They are also convenient to satisfy businessmen and women with a tight schedule. We will write a custom essay sample on Pret A Manger Internationalization strategy specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Pret A Manger Internationalization strategy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Pret A Manger Internationalization strategy specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The values of Prà ªt are quality, healthy food, ethics and sustainability. Prà ªt provides work to 7,1 00 employees. It stresses the importance of having a friendly staff. Also, to match its strong Corporate Social Responsibility, Prà ªt defends the employment of homeless people and people who come from disadvantaged backgrounds. Moreover, the company puts in place the project that consists in donating unsold sandwiches to homeless people. Prà ªt also wants to hit the environment consciousness of the customers by spreading an environmental friendly brand image. For example, in the 1 9905 they stopped using plastic boxes and started using boxes made of cardboard. So Preps target market is this following type of customers: business refashions, who are environmentally conscious, clean and sophisticate and who adopt a healthy lifestyle. (Dave WALLER, 2012) Prà ªt is a very successful brand in its national country. There are 213 Prà ªt shops in the United Kingdom and sales per store are twice as high as those of the competitors that are Costa Coffee or Struck for example. In order to understand this success since 1 986, we have been through a PESTLE analysis regarding the fast food and take-away market. Politic The British government launched a plan to fight against obesity and to spread a healthy lifestyle. Indeed, The Department of Health, in the frame of its 2013 policy of reducing obesity and improving diet, fixed the following objectives: By 2020, we want to see a downward trend in the level of excess weight in adults and a sustained downward trend in the level of excess weight in children. Lane Ellison MM, 201 3) Economic As consequence of the crisis, the purchase power decreased so people changed their consumer habits and focused on cheaper take-away options, which, therefore, became more popular. Social Prà ªt matched the populations awareness of the importance to have a healthy way f life, as the growing concern of the population about ethics and sustainability. Technology Prà ªt updated its services by offering delivery options. The use Of the Internet and therefore of the technologies to promote, communicate about the brand and enable online orders was a very efficient strategy. The companys current international operations and strategy Currently, Prà ªt A Manger is settled in the United Kingdom, in France, in the United States and in Hong Kong. Prà ªt also tried to enter the Japanese market but it happened to be a failure. Prà ªt A Manger decided to go abroad for several reasons. The main one is the dangerous expansion of strong and already global brands, such as Subways or Struck Struck is already implemented in 55 countries- that threatened prà ªt market shares. Secondly, it is naturally a profit-driven decision. By looking abroad, Prà ªt identified promising market opportunities that the United States, China or Europe represent. The final reason is the expansion in the United Kingdom that appears limited eventually. However, Clive SCHLEP, the current Chief Executive Officer of the company remains optimistic regarding the constant growth of Prà ªt in the United Kingdom. We keep on thinking that London cant take any more, he said in an article in The Guardian (Rebecca SMITHIES, 201 0), but every year we have some very strong openings. He asserts that the brand can rely on the shops opened in much crowed areas such as airport or train stations, areas where the customers that Prà ªt targets spend times every day. In 2000, Prà ªt widened its ambitions and started to expand abroad. The first foreign market the brand targeted was the United States. They opened there their first shop in New York in 2000. The main challenges were to create solid partnerships with American suppliers and to rain the New Yorker staff The US expansion was successful, thanks to the strategic alliance with McDonalds, which bought 33% of Prà ªt shares. The company benefited from the expertise, the country knowledge and the network in the food industry of McDonalds. As a result, the brand was well accepted in the new market since American and British share the same Western cultural eating habits. American associates the brand with a British image, I. E. Fast and healthy. Thus, by the end of the year 2013, Prà ªt had opened 36 restaurants in New York, 9 in Chicago and 3 in Boston (Rebecca SMITHIES, 2010). Along with its strategy to become global, Prà ªt tried to enter the Japanese market in 2002. Japan appeared as a very promising market because of its large population that easily welcomes what comes from the Western countries. Moreover, the Japanese are quality conscious consumers who spend about 20% of their budgets on food. On the other hand, entering this new market was a real challenge. As we know, many global brands have already failed in this county, such as Google, Ebay or Burger King. The mode of entry strategy was to create a 50/50 joint venture with McDonalds Japan. This strategy was legitimate regarding its success in the US. But unfortunately, McDonalds which had been present in Japan for a long time, decided to cut its prices down in 2003. Prà ªt, at a too early stage on this new market, could not follow the decision. So as a result, McDonalds announced the end of the partnership with prà ªt. Therefore prà ªt was forced to close all the shops down in 2004. (Jinee LEE, 2014) How can we explain the failure of Prà ªt In Japan? First, timing was simply wrong. In 2002, Japan had suffered from the mad cow disease, which represented a big disadvantage for a food company. Secondly, Prà ªt leaned too much on its partner. The company relied only on McDonalds arrest knowledge and information so as a consequence, it lacked of market awareness. Besides, Preps expansion on the Japanese market was too ambitious: 14 stores were opened at once, it was a gambling strategy. And finally, prà ªt had not well understood the customers expectations. Japanese customers care about the taste, the cost and the ambiance. Prà ªt sandwiches were too expansive and they did not suit the customers eating habits (Michael Fitzpatrick, 2004). The brand launched its first shop in France in Paris in 2012. Contrary to the implantation in the United States, which had been seen as fast, Prà ªt gradually expanded in France. Ahead the company made a lot of research about the French tastes to make sure that they were pin pointing the right target markets. France was a strategic market to enter because of the cultural French habit that consists in spending 30 minutes in average on lunch break to eat. In order to succeed there, Prà ªt also adapted the food offers to the French customers to their tastes. As an example, more French baguettes than British puddings Were sold in Prà ªt stores. The results were the following in France: sales were 15% higher than the average in the UK (Rose Jacobs and Jennifer Thompson, 2012). II. Three potential target markets Brazil Why this country? First of all, the group chose Brazil because the country itself is a strategic point of entrance for the Latin America at the economic, political and social levels. In the last five years, the world has been looking to this BRICE country as one of the most emergent economies in the world. With nearly 200 million people and a GAP of $2. 4 trillion and $11,875 per capita, Brazil represents the new breath of Latin America (Reuters, 2010). When it comes to a country, the group had to reflect individually about all the advantages and disadvantages of settling down the operations in Brazil. However, sooner we concluded that a country that produces one third of all the coffee produced in the world and that has maintained this position for around 150 years should be the right decision for Prà ªt A Manger. To conclude, the overview of why the group chose Brazil as one of the three target countries for Pretax Mangers expansion is becalms Brazil has been consolidated as the 7th largest consumer market in the world with $1. 37 trillion. Likely to impact? Economic Reasons The economic reasons regarding why we choose Brazil as a target country for Prà ªt A Mangers expansion were the most pondered within all the reasons u to the countrys emergent economy at all levels. Brazil is mainly characterized by a large and well-developed agricultural, where obviously the coffee beans production is included, services and manufacturing sectors. After 2010, the confidence of investors and consumers in the economy returned which resulted in an increase of the GAP growth of 7. 5% (Remuneration International, 2010) and from that time line the economic performance has been positive. Since the beginning, Prà ªt A Mangers expansion has been prudent and conscious to each country. They prefer establish in big and metropolitan cities and after depart to other places within he same country. For the company, the cities ROI De Jeanine and So Paulo are the most indicated because it is where the flow of tourists and the number of habitants is the highest in Brazil. With the objective of calling external investors and companies, the Brazilian government reduced the corporate tax rate from 34 to 25%, which is really beneficial to Prà ªt A Manger in order to generate future profits (Beseechers, 2013). Demographic and social reasons From 2013 to 2014, Brazil increased its population growth in about 0. 8% and its birth rate stands for 14. 72 births per 1 ,OHO habitants (CIA, 2014). According o the population graph, the median age for males is 29. 9 years and for the females is 31. 5 years. It is also observable on the graph that the predominant age ranges are the ones from 25 to 29 years and from 30 to 34 years, which represent the youth of the Brazilian labor force. In addition, it is important to mention that, as a result of Dilemma Rouses policies, the labor force has become more and more qualified because in a macroeconomic view Brazil wants to match the external investment requirements with a qualified labor force in order for multinational companies to settle their production lines and warehouses. Pretax Manger would have to take this point under consideration because they do not have any operations settled yet so this variable costs would affect their growth rate and the return on investment over the first years. Since 201 0, Brazil spends 5. 8% of their GAP on education (CIA, 2014) because they know that this subject will have a great impact on the countrys productivity in about 10 years and also because the youth unemployment rate is 15. 4% which is too high. Operational reasons In terms of coffee production about one third of all the coffee produced in the world is attributed to Brazil and the more cherishing thing for Brazilian is hat they have maintained this top position for around 150 years (Heritage, 2014). So, the group concluded that if our core business is based on selling coffee beverages, choosing one of the biggest coffee producers in the world could benefit the speed and the costs of the operations. As said in the previous reason, the cheap labor contributed mainly for the choosing of Brazil as a target country because prà ªt should consider the vertical integration of some coffee beans plantations and production warehouses. Since Struck entered the Brazilian coffee market they already bought mom of the biggest coffee plantations in Brazil in order to control all the process from the harvesting to the final product. Consequently, this allows them to create a monopoly in this sector becoming an entry barrier (5 forces of Porter) for potential companies that would like to enter. Since Prà ªt a Manger has the financial power to buy some coffee plantations that would facilitate them in terms of costs and of operations. Secondly, it is important to mention the recent enhancement of the Brazilian roads and train ways because the country is so big that if they were in a bad state that could affect Preps shipping of coffee and other fresh rodents creating at the same time delays on the store replacement. Sporting reasons During the 2014 summer, the world stopped to watch the FIFE World Cup in Brazil. This sporting event created a lot of revenues but also a lot of investment in infrastructures by the Brazilian government. From this experience, Brazil created infrastructures that are prepared to generate cash flows into the country. According to the Guardian, the World Cup added $13. Ban in the Brazilian GAP (Betimes, 2014) for the year. One of the reasons why prà ªt chose this country is because in 201 6 Brazil will also receive the 01 6 Olympic games in ROI De Jeanine, one of the chosen cities for Prà ªt a Manger expansion. We believe that this worldwide event that involves more sports than football will bring even more revenues because more tourists and athletes will come and consume in a more extended period of time. Coffee habits and consumer patterns In certain extent Brazil is a very interesting country regarding the customers behavior. Out-of-home consumers are looking for different types of coffee beverages, namely espressos, cappuccinos and other milk-based preparations, different from the traditional filtered coffee they usually drink t home (Brazil Bar, 2014). They are also more inclined to pay more for higher quality coffees as compared to previous years. It is because of the above- mentioned reasons that the group also chooses Brazil. In addition, their purchasing power is increasing due to the enhancement Of the standards Of life, so we expect that if Prà ªt a Manger decided to penetrate the Brazilian coffee market they would succeed in terms of cash flows growth. Canada Canada is really similar and close politically, economically and culturally to the United Kingdom (UK) and the United States (US) where PRÊT has implemented itself very successfully. That is the main reason why we have chosen to enter this specific country. Furthermore, other factors specific to Canada make this country such an interesting market to enter for PRÊT. Political factor Canada is a parliamentary democracy and a free country. The head of state is none other than Queen Elizabeth II. Therefore, Canada and the LIKE are very close politically. Economic factor Canada is a developed country with a free market that makes it easy for a foreign company to open a business in this country. Besides, the country received the highest grade of AAA by COFFEE for its risk assessment and business climate in 2014. Forbes magazine even ranked Canada as the best country for doing business in 2013. It is also one of the wealthiest countries in the world. Canadas economy is also very close to the US and the EX. ones, and especially from the UK. In fact, a free-trade agreement ACTA is to be signed within years between Canada and the European Union (Foreign Affairs, Trade and Development Canada, 2014). This will lead to even more economic relationship bet/en the two regions. And currently, the UK is one of the strongest economic partners of Canada. Finally, the cost of entering the Canada would be affordable. It will be similar to the US operation. As a result, we should gain some benefits by expanding our sales. Demographic, social and cultural factors Canada is a very big market. Currently, more than 3 million people are living in this country and 54. 5% of the population is between 25 and 64 years old which is our target age. Furthermore, an important part of Canadas population comes from England and France, so the brand is already present in the minds of potential consumers. As English and French are also both official languages, we will not have to translate our advertising for the ascription of our products in another language. Moreover, there is no specific food restriction due to religion. Lastly, obesity is quite high in Canada so it could be a good strategy for us to play our healthy fast food card. Finally, Canada is extremely close culturally to the LIST and the KICK. In fact, the Hefted cultural criterion for these three markets are, if not the same, really similar (Hefted center, 2014). This can be a real advantage for PRÊT as they can use the same strategy used in the LIKE and the US, and it is likely to be a success. Geographical factor Canada is the 2nd biggest country in the world. It has a border with the US from which more than of its population lives within km (CIA, 2013). Prà ªt is already set on the east cost of the IIS so it is a way to expand in America. There are lots of big cities in Canada as 80. 7% of the population live in a town (major urban areas in 201 1: Toronto 5. 573 million, Montreal 3. 856 million, Vancouver 2. 267 million, Calgary 1 . 16 million, Ottawa 1 . 208 million, Edmonton 1. 142 million). This is an important point as Prà ªt only opens in big cities. Consumer food and drink habits Historically, the Aborigine, English and French cultures has influenced Canada. As a consequence, Canadians are used to eat fresh and healthy food. Moreover, Canadians are huge coffee drinkers. According to the Canadian Coffee Drinking study 2013, coffee is the second most consumed beverage in 201 3 and 65% of adults seem to drink coffee regularly (Coffee association of Canada, 2013). Likely to impact? As we have seen before, the political and monetary risks are really low regarding Canada but the competition is actually quite tough. Moreover, Prà ªt will have to consider a few economic, cultural and political issues when entering the market, which are likely to impact negatively on its equines, if not considered seriously. Competitive risk First, Preps main competitor, Struck, is already very well implemented in this country (Struck, 2014). Second, a lot of coffee shops have already seized the opportunity of settling into Canada so competition is tough. Local standards of products and practices in pricing, distribution, and advertising are similar than in the US. Economical issue Currently, unemployment and poverty are quite high in Canada. In fact, 7% of the population is unemployed and 9% live under the poverty line (CIA, 2013). This could have an impact on our revenues since our products are quite expensive and since we are targeting businessmen and women. Cultural Issue There are two different cultures in Canada: a culture of Quabeck and an English Canadian culture. Hence, we may need to adapt our products differently for each of those cultures. Actually, Quabcoos seem to have better food habits than the rest of Canada (Louise Limited, 2008). Whats more, French Canadian is slightly different from the French that is spoken in France. For example, Canadian use the French word submarine when referring to what is called in France a sandwich (Doctrinaire des expressions ubcozies, 2007). That is why we cannot use the exact same marketing strategy we used in France. Political and legal issue Canada is composed Of 10 provinces and 3 territories. Each province has different registration procedures and regulation fee (CIA, 2013). Therefore, it could become really complicated to settle in different provinces at the same time. It would be the same as entering into different countries at the same time. Other issues Geography is also an issue PRÊT should consider when entering the market. The climate varies from temperate in south to sybaritic and artic in north. There are mostly plains with mountains in west and lowlands in southeast and only 4. % of the land is arable (CIA 2013). This could be a danger for the production, supply and conservation Of food. Germany Germany is one of the most developed countries in the world, from an economical, technological, political and social point of view.

Investigation of Combustion of Alcohols Essays

Investigation of Combustion of Alcohols Essays Investigation of Combustion of Alcohols Essay Investigation of Combustion of Alcohols Essay The aim of this experiment is to investigate the combustion of various alcohols. The alcohols will be burnt to heat up a test tube of water, I aim is to find out how much energy is produced when burning the following alcohols: Methanol, Ethanol, Propanol, Butanol, and Pentanol. Any form of burning is an exothermic reaction (heat is given out), this means that the reactants energy is higher than that of the product. Alcohols react with oxygen in the air to form water and carbon dioxide. Prediction: When bonds are broken, energy is absorbed by the system (endothermic) and when bonds are formed, energy is released (exothermic). When alcohols are burnt, the reaction is always overall exothermic, therefore, more energy is being released than is being consumed. Thus, my prediction is that each alcohol will burn exothermally and therefore the temperature of the water will rise. The larger the alcohol molecule, the more bonds will be broken and formed, and therefore the more heat will be produced, so I think that Methanol will be the alcohol to combust the least, followed by Ethanol, Propanol and Butanol, then finally Pentanol, combusting the most. Preliminary Work Before carrying out my final experiment, I have to carry out a preliminary experiment, to determine the most efficient method to use, and on what scale. Preliminary Results My preliminary results enabled me to decide on 30 degrees as a suitable water temperature change, as this allowed a large enough change in mass of the alcohol, but was not too time consuming. It also helped me decide to experiment with each alcohol twice, this will ensure accurate results just one could be unreliable. Apparatus * 5 Alcohols, Methanol, Ethanol, Propanol, Butanol and Pentanol. * Test tube * Thermometer * Water * Draught preventers (chemistry books) * Clamp * Heat proof mat * Measuring cylinder Method Collect and set up apparatus as shown in the diagram. Measure __ml of water in the measuring cylinder. Pour into test tube. Place thermometer in the water and record the starting temperature. Weigh alcohol container, record weight for before the experiment. Make sure all safety precautions are in place (safety goggles, heat proof mat). Ignite alcohol containers wick. When the temperature has rose 30 degrees, put out flame using lid. Weigh the alcohol container and record weight after experiment. Repeat twice for each alcohol. Variables to be kept the same * Height above the mat at which the test tube is clamped (__cm) We keep this the same because if the flame was closer to the test tubes on some, than on others, it would not be a fair test, some would obtain more heat than others. * Temperature change Changing this would leave nothing to measure how long to burn the alcohol. Results To work out the results, averages of the masses were taken from both the experiments, however, some of the end results proved to be inaccurate, therefore, only the results from the first experiment were used. Changes in mass Before (g) After (g) Before (g) After (g) Average Change/ Change in Mass (g) Methanol 181. 05 178. 63 169. 07 168. 06 1. 715 Ethanol 163. 80 161. 84 N / A N / A 1. 96 Propanol 171. 80 171. 07 N / A N / A 0. 73 Butanol 192. 78 192. 19 216. 05 215. 19 0. 775 Pentanol 174. 34 173. 69 N / A N / A 0. 65 Changes in temperature All increase by 30Â °C, except for Pentanol, the results for which were given to us, as the experiment would be too dangerous to conduct in the lesson. Before (Â °C ) After (Â °C ) Before (Â °C) After (Â °C) Change in temp (Â °C) Methanol 20 50 18 48 30 Ethanol 20 50 20 50 30 Propanol 20 50 20 50 30 Butanol 20 50 20 50 30 Pentanol 23 37 N / A N / A 14 Relative Molecular Mass Methanol CH3OH = 32 Ethanol C2H5OH = 46 Propanol C3H7OH = 60 Butanol C4H9OH = 74 Pentanol C5H11OH = 88 Fraction of moles used Change in mass/relative molecular mass Fraction of mole Methanol 1. 715 / 32 0. 053594 Ethanol 1. 96 / 46 0. 042609 Propanol 0. 73 / 60 0. 012167 Butanol 0. 775 / 74 0. 010473 Pentanol 0. 65 / 88 0. 007386 Temperature Change per mole Temp change/fraction of mole Temp change per mole (Â °C) Results I was aiming for Methanol 30 / 0. 053594 559. 764143 680 Ethanol 30 / 0. 042609 704. 076604 1298 Propanol 30 / 0. 012167 2465. 685872 1916 Butanol 30 / 0. 010473 2864. 508734 2152 Pentanol 14 / 0. 007386 1895. 477931 2770 Here is a graph to show my results Conclusions Methanol The experimental value obtained was relatively close to the ideal temperature change per mole, suggesting that the technique was followed accurately, and all went well. Ethanol This end result followed my prediction in being a larger increase in temperature than Methanol, although it wasnt quite as close to the ideal value as Methanol was. Propanol This result was unsatisfactory, it was higher than the expected (ideal) result, (an anomaly) this could be because I didnt stir the water, so the thermometer only gave the temperature at the bottom of the test tube, the nearest to the flame. Butanol This end value was also incorrect in that it was way to high, if I was to repeat this experiment, I would be sure to stir the water before taking my reading. Pentanol This was the result given to me by the teacher, it is satisfactory and seems to follow my prediction. Evaluation What can be said about this experiment is that we could have lost a lot of energy while doing it. My results arent very accurate, even the ones that were lower than my ideal results, were not all very close. This suggests that the experiment design was not suitable for measuring accurate values. This experiment had several potential flaws that effected the end results, for example the difficulty in monitoring heat loss accurately. This effected my results because energy was wasted, the water did not get all the heat from the flame, some of the heat was lost to our surroundings and so measurements and recordings could have been off. It might be an idea to have burnt our alcohol in pure oxygen to make sure that there was a complete reaction. An incomplete combustion is where there isnt enough oxygen to release the energy. If I was to repeat this experiment there are several changes I would make, I would have large pieces of foil rapped cardboard, to prevent draught, rather than using exercise books, and as I mentioned earlier, I would have stirred the water before taking my reading. In conclusion, the experiment was worthwhile as it showed the relationship between different sized alcohol molecules in a combustion reaction. However, the evidence is not accurate enough to show any other information, other than the fact that the larger the alcohol molecule the more heat is produced during combustion.